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Distinctive Features of Public Speaking (Listener)

A constructive listener is supportive yet listens carefully and critically. Such listeners seek the value in all messages. Because the fate of a message depends on how listeners respond to it, the audience must be at the center of your thinking as you plan, prepare, and present your speeches. What needs or problems concern them? What subjects interest them? What biases could distort their reception of message? Such questions are crucial to the selection of your topic and to the way you frame your message. Moreover, you should be sensitive to the fact that your words could affect the lives of listeners and even their perception of themselves.

Listeners do not come to a speech with a blank slate. Their minds are filled with past experiences, information or misinformation about a topic or speaker, attitudes and values, aspirations and fears. All of these factors form the frame of reference that a listener brings to a speech. The better you understand these audience factors, the more effective your speech will be.

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The four objectives of a speech introduction

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Another type of testimony often used in speeches is Peer Testimony – opinions of people like ourselves; not prominent figures, but ordinary citizens who have firsthand experience on the topic. This kind of testimony is especially valuable because it gives a more personal viewpoint on issues then can be gained from expert testimony. It conveys the feeling, the knowledge, and the insight of people who speak with the voice of genius experience. For example, if you were speaking about the barriers faced by people with physical disabilities, you would surely include testimony from doctors and other medical authorities. But in this case, the expert testimony would be limited because it cannot communicate what it really means to have a physical disability – such as the following: Itzhak Perlman, the word-renowned violinist whose legs are paralyzed, once said; “When you are in a wheelchair, people don’t talk to you. Perhaps they think it is contagious, or perhaps they think crippled...