A specific case referred to in passing to illustrate a point. Brief examples-also called specific instances-may be referred to in passing to illustrate a point. The following excerpt uses a brief example to illustrate the miraculous nature of recent advances in creating artificial limbs for accident victims: Changes in technology have made it possible for doctors to work wonders that once seemed impossible. Roger Charter, for example, lost both his feet when they were crushed in a truck accident. Now he has new feet – made of a spring plastic alloy that duplicates a normal arch. Not only can Roger walk normally, but he can run and play sports again! A brief example may also be used to introduce a topic.

Extended examples are often called illustrations, narratives, or anecdotes. They are longer and more detailed then brief example. By telling a story vividly and dramatically, they pull listeners into the speech. Here is such an example, from a speech about the astonishing similarities that sometimes exist between identical twins: After 40 years of separation from his identical twin, James Lewis began his search for his long-lost brother. They had been separated a few weeks after birth and were adopted by different families. Their reunion took place at the home of the other twin—James Springer. Upon meeting, they found that they had more in common then their first names. Both had married a woman named Betty, been divorced, and remarried a woman named Sally. Both had similar jobs as deputy sheriffs, McDonald’s employees, and gas station attendants. Both liked to build wood furniture in their basement workshops. Both put on 10 pound as teenagers and lost it latter. Both had the ...