Successful public speaking offers a massage that is designed to serve the speaker’s purpose. It is based on responsible research and careful thought and should be internally consistent and complete. Its aim is to coax an audience to give sympathetic attention to the speaker’s ideas. It has been carefully worded and rehearsed so that it achieves maximum impact. The message is the product of the speaker’s encoding processes-the effort to convey through words, tones, and gestures how the speaker thinks and feels about the subject. Audience members respond by decoding the message, deciding what the speaker mended and determining the value of the message for their lives.
Shaping a message is a basic public speaking skill. It begins with a search for supporting material-facts, examples, testimony, and stories-that will help convey your purpose.