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Supporting Materials (Example)

A specific case used to illustrate or represent a group of people, ideas, conditions, experiences, or the like.

Across from a small, grassy park dedicated to Greek and Irish immigrants, Joe Cogliano, whose grandparents were Italian, sells mangoes to Hispanic customers from the back of his truck. Children play tag while chattering in Spanish on O’Brien Terrace, part of the housing project built in 1939 for Irish laborers. The pungent odor of Vietnamese fish sauce fills a Southeast Asia restaurant where Giavis’ Greek Grocery once thrived for more than 70 years.

These were the opening lines of an article in Time Magazine about the interaction of cultures in Lowell, Massachusetts. It illustrates a device well known to magazine writes – and speech makers: get the audience involved.

See how skillfully this example accomplishes the goal.It begins by focusing attention on a particular person (Joe Cogliano). It then provides details of time and place that set the scene vividly before our eyes. We almost feel ourselves there in Lowell buying mangoes from the back of Cogliano’s truck, listening to the sound of children, smelling the Vietnamese fish sauce. We would not be nearly as involved if the article had merely said, “Many cultural groups interact in Lowell on a daily basis.” The example something in us that no generalization can.


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Seven Methods that can be used to Gain Attention in an Introduction

1.One method of gaining attention is to relate the topic to the audience.

a.People pay attention to things that affect them directly.
b.No matter what other interest-arousing lures a speaker uses, she or he should always relate the topic to the audience.

2.A second method of gaining attention is to state the importance of the topic.

a.An audience is not likely to be interested in a topic they regard as unimportant.
b.Whenever a speaker discusses a topic whose importance may to demonstrate its importance in the introduction.

3.A third method of gaining attention is to startle the audience.

a.This method can be highly effective.
b.It is important, that the startling material be directly related to the speech.

4.A fourth method of gaining attention is to arouse the curiosity of the audience.

a.People are curious.
b.Their interest can be engaged with a series of statements that whet their cu…

A Speech Conclusion Has Two Primary Functions.

A. The first function is to signal the end of the speech.

1. Abrupt ending leave listeners surprised and unfulfilled.

2. One way to signal the end of a speech is with a brief verbal cur such as “In conclusion” or “One last thought.”

3. Another way to signal the end is by the speaker’s manner of delivery.

a. In a crescendo ending, the speech builds in force until it reaches a zenith of power and intensity.

b.In a dissolve ending, the final words fade like a spotlight on a concert singer, bringing the speech to an emotional close.

B. The second function of a conclusion is to reinforce the audience’s understanding of or Commitment to the central idea of the speech.

1. There are four methods of accomplishing this.
a. One method is to summarize the main points of the speech.
b. A second method is to conclude with a quotation.

c. A third method is to end with a dramatic statement.
d. A fourth method is to refer back to the introduction of the speech.
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The four objectives of a speech introduction

A. The first objective is to gain the attention and interest of the audience.

B. The second objective of a speech introduction is to reveal the topic of the speech.

C. The third objectives of a speech introduction is to establish the credibility and good will of the speaker.

D. The fourth objective of a speech introduction is to preview the body of the speech.